Counter Purchase
[koun-ter] [pur-chuh s]
An arrangement where one company (the seller), agrees to sell products or services to a foreign purchaser, but also simultaneously agrees to purchase specified products or services from the foreign partner. Also known as parallel bartering and is the most commonly used form in a countertrade agreement in international business interactions.
YOU MAY ALSO LIKE
20 Best Sales Training Companies Programs & Courses 2025
Eight sales training experts selected the best sales training courses for 2025. Their research covers classroom and virtual options to help you choose the best sales classes.
read more
16 Best Negotiation Training Courses for 2025
Eight negotiation experts agreed on this up-to-date list of the best negotiation courses for both online and classroom. We hope that their research will save you time and help you
read more
5 of the Best Sales Training Games: Boost Your Skills and Have Fun
The best 5 sales training games and activities are not only fun, sales reps can also rapidly build skills together as they compete playfully, making better decisions in a safe and memorable
read more