20 Best Sales Training Companies Programs & Courses 2025
Summary
Eight sales training experts selected the best sales training courses for 2024 and 2025. Their research covers classroom and virtual options to help you choose the best sales classes.
Sales training is the process of developing the skills and tools of your sales force to create more and better sales opportunities and close higher profit deals.
Effective sales training has a direct correlation to business results. According to McKinsey, stronger sales training relates to stronger performance across key skill areas. Undertaking sales training often results in higher opportunity win rates, claiming maximum value through pricing and volume, and an increase in the ability to fill pipelines and grow accounts.
Negotiation Experts –
Sales Negotiation Training
Negotiation Experts –
Sales Negotiation Training
Sales Training: $3,190 discounted to $2,552
Key Differentiators
Strengths & Weaknesses
- Creator of the world’s most advanced online negotiation simulation game.
- The global leader in the creation of sales and procurement bespoke simulation games.
- No learner self-paced training.
Key Lessons and Value
- Create value by leveraging customer needs.
- Claim more of the value, discount less, and stop leaving gold on the table
- Shorten your sales cycle by closing larger deals faster.
- Navigate past objections and control meetings.
- Coordinate your team’s preparation and negotiation optimally.
- Practice handling objections and keep control of meetings.
This sales negotiation course arms you with a wide range of techniques and preparation tools to prevent commoditization, discount demands, and forced compromises. The methods taught help you stack advantages that put you in the driving seat to increase your win rate, boost your margins, and shorten your sales cycle time while also improving your relationship-building skills.
The Negotiation Experts teach this course in a challenging, practical, and highly engaging online format. You’ll practice against professional procurement negotiators as they are unique in combining sales and procurement negotiators in their public courses. The Negotiation Experts have also developed a world-first sim game that lets you measure and track your progress as you craft win-win true-to-life sales deals in increasingly complex sims. Working in teams, you’ll learn to coordinate effectively in roles and to use complexity to your advantage.
A skills assessment is offered three months after the course to help boost long-term retention.
Customization requires participants to complete an online 15-minute diagnostic. Leaders discuss the team’s report and recommendations. The sim game library comprises mostly sales vs. procurement role plays – covering many types of products, services, assets, and industries. Negotiation Experts deliver feedback. Participants watch videos before the training, and the course includes Q&A’s, breakout group exercises & discussions. The training is followed three months later with a scored post-assessment, assessment report, and certificate. Panoramic video recording is available for classroom delivery.
Onsite classroom delivery in over 35 countries, online remote delivery for Americas & EMEA & APAC. Open enrolment classroom sales training programs in major American cities, and online for the Americas and EMEA time zones.
Certificate of completion, plus an optional LinkedIn certificate.
Classroom and virtual facilitator-led online sales training.
The company’s scored assessment measures your team’s usage and results three months after their training. Graduates receive personalized reports and certificates. Leadership teams receive a group report.
20 for the facilitator-led online and classroom sales training course, with classroom options of 12 or 28.
Honeywell, Netgear, Glencore, Cisco, Shell, Toyota, PepsiCo, and ABB.
From half a day Masterclasses to the most popular three days for Sales Negotiation Training classroom. Virtual is typically delivered across six 4.5-hour online sessions.
Sales Masterclasses, Sales Negotiation Cornerstones, Sales Negotiations, Sales vs. Procurement sim games.
Action Selling – The Action Selling Process
Action Selling – The Action Selling Process
Key Differentiators
Sandler Training – Sales Certification
Sandler Training – Sales Certification
Key Differentiators
Richardson Sales Performance –
Consultative Selling
Richardson Sales Performance –
Consultative Selling
Key Differentiators
Dale Carnegie – Winning With Relationship Selling
Dale Carnegie – Winning With Relationship Selling
Key Differentiators
Sell Better – Driving To Close
Sell Better – Driving To Close
Group Training Prices: JB Membership: $5000 (Up to 30 licenses), JB Flex: $25,000 (Up to 60 licenses), JB Dedicated: $25,000 (Remote), $30,000 (On-site)
Key Differentiators
The Brooks Group – IMPACT Selling
The Brooks Group – IMPACT Selling
Virtual: $2,195 per participant
Key Differentiators
RAIN Group – RAIN Selling: Foundations Of Consultative Selling
RAIN Group – RAIN Selling: Foundations Of Consultative Selling
Key Differentiators
ValueSelling Associates – Value-Based Sales Training
ValueSelling Associates – Value-Based Sales Training
Key Differentiators
Challenger – Activation Sales Training
Challenger – Activation Sales Training
Key Differentiators
Sales Readiness Group (SRG) –
Comprehensive Selling Skills (A part of Sales Benchmark Index - SBI)
Sales Readiness Group (SRG) –
Comprehensive Selling Skills (A part of Sales Benchmark Index - SBI)
Key Differentiators
Korn Ferry – Professional Selling Skills
Korn Ferry – Professional Selling Skills
Key Differentiators
Aslan – Other-Centered® Selling
Aslan – Other-Centered® Selling
Half day workshop: $5,000 - $7,500
1-day workshop: $9,000 – $12,500
2-day workshop: $14,000 – $19,500
Key Differentiators
Pareto – Basic Sales Training: Sales Fundamentals
Pareto – Basic Sales Training: Sales Fundamentals
Key Differentiators
Janek Performance Group –
Critical Selling Skills
Janek Performance Group –
Critical Selling Skills
Virtual, instructor-led training: $1895 per participant
Self-paced: $995 per participant
Personalized sales coaching: $950 (6 calls), $900 (12 calls), $850 (24 calls)
Key Differentiators
The Knowledge Academy – Sales Bootcamp
The Knowledge Academy – Sales Bootcamp
Onsite classroom training: Prices available on request
Key Differentiators
Anthony Cole Training Group –
Effective Sales Training
Anthony Cole Training Group –
Effective Sales Training
Key Differentiators
MTD – Essential Selling Skills Training
MTD – Essential Selling Skills Training
Key Differentiators
Winning by Design – Selling for Impact
Winning by Design – Selling for Impact
Key Differentiators
Global Performance Group -
Outcome-Based Selling
Global Performance Group -
Outcome-Based Selling
Key Differentiators
Advice For Maximizing Your Sales Training ROI
Practice the skills, tools, techniques, tactics, strategies, and advice from your sales training course immediately. The more you use the wide range of new information you learn, the quicker it will become second nature. Also, the best sales training course is one that does not treat learning as a one-time event but as a continuous journey of improvement. So, look for a provider that offers some practical ways to practice and reinforce their seminar after the session.
Take notes on your sales classes. The more of our senses we engage, the better will be our recall and follow-through. So take notes, review your notes, and complete all homework exercises.
Keep the outside world out. You’re investing a huge chunk of time and money. Even the low-cost courses come with an opportunity cost. So, make sure you are not tired or distracted. Tell your boss or colleagues that you’re away on a course and that you’ll respond the day after the course. Set your out-of-office autoresponder to say the same. You’ll do your learning experience a disservice if you burn both ends of the candle trying to keep up with work. You need all your time and energy to build new, high-performing sales skills and habits.
Keep a diary after graduating. What to write in your diary? After every meeting or day, capture what you did well and what you would like to work more on. This habit will boost your chances of using more of what you learned. Keeping track of your performance will also help you systematically improve your sales development beyond the confines of the course, and reduce your reliance on a training company.
Measure results. Define your metrics and be honest with yourself about how your chosen sales training course is delivering for you. Sales is a great career for measuring results. You either:
- Close more deals, or someone else does.
- Win larger deals in less time, or nothing much changes.
- Maintain or grow margins, or you discount.
- Get past objections, or get beaten up.
- Make it to be the last two or three vendors, or you get cast out early.
You get the idea. Choose your most meaningful measures of success and review at regular intervals.
Read the best sales training books. Sales training can help you become a high-performing salesperson, but don’t stop there. Combine your training with in-depth reading. Books from many top sales training companies can help you gain deeper insights, diverse perspectives, and practical strategies, which can accelerate your sales development.
Don’t be too faithful. When you stick with the same sales training company, you’ll see diminishing returns. When you try a new sales training class, you’ll learn new skills, tactics, techniques, and tools. Take more than one sales training seminar and read more than one sales book in your sales career.
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